Blogging – 10 Benefits of Daily Posting

Whether or not to publish a blog post daily is often debated in the blogosphere. Whilst most say that posting daily is important to build a successful blog, some argue against it. Although it is a general observation that most leading blogs post at least once a day, there are many successful blogs that post less frequently.

The usefulness and relevancy of your articles is more important than a daily posting frequency. At the same time, posting too many times can also have a negative impact on your readers and may reduce the quality of your posts. This is confirmed by a survey conducted by Pro Blogger, one of the leading profitable blogs about blogging. A survey of readers by Pro Blogger who un-subscribed to RSS feeds revealed that posting too many times a day was the number one reason.

How many times you post on your blog depends on what your readers want. If unsure and you have the time, you should try publishing at least once daily for a few months and monitor the overall impact before deciding on the posting frequency to adopt on a long term basis.

Here are some benefits of posting daily:

1. Daily posting promotes a stronger brand visibility and status.

2. Every blog  post offers opportunity for generating back-links. Daily posting increases the overall potential to generate back-links which in-turn improves your search engine ranking.  Daily posting can have a via effect on incoming links to your website.

3. Daily posting assists with building website authority and improving your influence on the web. It can help establish you as an expert within your niche.

4. Daily posting provides a focus for blogging. It provides a structure to your blogging efforts and ensures your efforts can be measured easily.

5. Daily posting builds traffic. More pages will rank on search engines and referenced on other sources thereby providing more entry points to your website or blog.

6. Daily posting provides more opportunities for syndicating your content e.g. on social media and social networking websites. As blog content is often syndicated across various social networks, posting daily helps keep your social profiles fresh.

7.  Daily posting allows you to build better, stronger relationship with your readers and can increase the total number of RSS subscribers.

8. Daily posting improves revenue opportunities for your blog. More posts provide more ad space, ad impressions and total page views which in-turn improves your revenue potential.

9. Daily posting allows you to address current trends within your niche. In addition to timeless posts or tutorials, you can cover current hot topics or trends.

10. Daily posting provides increased opportunities for users to participate in active debate and discussions. There are more opportunities for readers to comment.