How can I find advertisers for my website” is a question commonly asked by many of our Web Design and
SEO customers. Offering advertising options on your website or blog is
one of the most effective methods to monetise your website. There are
many other ways to generate revenue and monetise your website including
Adsense and Affiliate links. However, directly finding advertisers for
your website is one of the most profitable methods that can offer a
comparatively higher return than most other monetising methods.
Finding advertisers for your website can be quite challenging. This
article discusses simple yet effective techniques that can help you to
find advertisers for your website. Some of the methods involve
leveraging your own website while others involve the use of popular Ad
networks and other external sources.
Top Ways to Find Advertisers for your Website
1. Create an “Advertising options” page on your website
Most potential advertisers will first look for this page on your
website. It is thus important to include an advertising page on your
website and link it from the main menu. The advertising page can list
the advertising options available on your website together with the
costs involved. Perhaps you can also provide a link for direct payment
and an enquiry form for potential customers.
2. Place an “Advertise here” banner image
“Advertise here” banners are common on blogs and sites that offer
advertising. One of the best places to position this image is among
other advertising banners. It is easy to do even when you do not have
any real advertisers as you can simply use the allocated ad space for
your own ‘Advertise here’ banners. Needless to mention, it should be in a
prominent place on your site. You can link the image to the
‘Advertising options’ page on your website.
3. Write a press release or article announcing your advertising options
Press release and articles are still very effective and widely used
to promote content on the internet. By publishing a press release or
article announcing the advertising options on your website, you can
target an additional audience and also gain additional back links to
your “advertise here” page. Make sure to use social bookmarking to
promote the article and press release.
4. Promote your advertising options on other websites
In addition to publishing a press release or article promoting your
advertising options, if you have a blog you can also publish a post on
your blog encouraging users to advertise. You can republish this content
or syndicate it on other social networks and social media sites. You
can include a back link to the advertising page on your website for
extra benefits.
5. Send marketing email
Email marketing is one of the most effective forms of advertising and
can provide a boost to your efforts. You can create a professional
email template to market your advertising options. The content of the
email should be brief and well thought of. It should not be too
promotional in nature and the benefits of advertising on your website
should be highlighted. Appropriate call to action should be included in
the email to encourage conversion. You can either send the email to your
own list or to an externally sourced list.
6. Create a rate card/Media Pack for advertisers
A rate card is a list of advertising options available on your
website. The rate card should list the size of the banners, cost and
advertising period. The information is similar to what you would include
on your ‘Advertising options’ page if you have one. You can also choose
to create a rate card or Media Pack for advertisers in a downloadable
format (e.g. PDF) to accompany your advertising options page. It can
also be attached to emails or newsletters.
7. Directly Contact advertisers of other websites
Another effective method can be to research other websites in your
market and identify those who are advertising on these websites. You can
try contacting potential businesses directly to see if they would be
interested in advertising on your website. This method can be time
consuming but can provide a highly targeted list of potential
advertisers.
8. Directly Contact PPC advertisers
You can easily identify those who are paying to advertise on search
engines. The easiest way to do is to search for your keywords on major
search engines like Google and Yahoo. PPC advertisers will be listed on
the results under sponsored listings. You can contact advertisers
directly. They are already paying for advertising within your market so
it is likely that they may choose to advertise on your website as well
if they can see the benefits.
9. Join Ad Networks
Ad networks connects advertisers to web sites and blogs that offer
advertisement opportunities. There are many ad networks that can help by
putting you in touch with potential advertisers. Some Ad networks are
very successful and offer an excellent opportunity for finding
advertisers for your website. It is quite common for smaller websites to
source most of their ads via and Ad network. Following are some of the
leading ad networks that you can join for free.
- AdBrite.Com
- BuySellAds.com
- Click-share.com
- Advertising.com
- 24/7 Real Media
- 24/7 Real Media
Revenue sharing PPC/CPM Networks like Adsense already command the
maximum share of revenue on many websites and blogs. You can use
competitive ad filters and ad review centre of Adsense to control who
can advertise on your blog.
10. Hire professional help
Another approach is to outsource your marketing to an organization or
a small business that will market your advertising spots for you.
Telemarketing can also be used. This method can be effective as most
marketing companies have access to a large pool of data and employ
aggressive marketing techniques. It can however be expensive and out of
reach for smaller businesses and entrepreneurs who may instead prefer to
do it themselves using other methods listed above.
The best approach for small businesses, however, may be to hire an
aggressive in-house (or virtual) salesperson, or do it yourself.
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