Improving your website’s page rank on search engines like Google is
perhaps the best thing you can do for your website or blog, no matter
what your niche. The traffic from major search engines like Google is
often targeted, relevant and of the highest quality. A website that
ranks at the top of search results for targeted keywords receives many
benefits. It is hence important to take the necessary steps to improve
the rank of your website or blog on search engines especially Google.
Here see some proven tips to increase your website’s page rank:
1. Content, content, content! Ensure your primary focus is well
reflected and re-enforced throughout your content. Also ensure that all
content on your website is original. Get inspiration and ideas but never
copy content from another website. Highly original, relevant, and
valuable content is what Google and other search engines strive to give
their readers and the best thing you can do is provide plenty of it on
your website.
2. Most professional web designers or Web design companies use too
many graphical images and tools like Java, JavaScript or Flash which can
slow your website, result in lower rankings and ultimately less
traffic. Keep your website design simple so that your customers can
navigate easily between web pages, find what they are looking for. Use
clean cut design and CSS based code, with as few cells and tables in
your web design as possible.
3. Research and use the right keywords/phrases in the right fields
and references within your web page. Like Title, META tags Headers, etc.
Place primary and secondary keywords within the first 25 words in your
page content and spread them evenly throughout the document.
4. Submit your important pages to popular search engines, website
directories, social bookmarks etc. You can hire someone to assist you
with this or use a combination of manual submissions and semi-automatic
tools. Avoid using fully automated submission for important search
engines, blogs or directories.
5. Keep track of changes in search engine algorithms and modify your
web pages accordingly so your search engine ranking remains high. Use
online tools and utilities to keep track of how your website is doing
and to understand where traffic comes from. Analyze where you visitors
are originating from, if they come from searches or links, which
keywords convert to sales and so on. Take all this into account when
promoting your website on the Internet.
6. Write and submit some good quality articles for your website.
Hundreds of other blogs and websites are likely to republish these
articles from article on their site together with any back links to your
website.
7. Blog directories are search engine friendly and have a large
number of incoming links. Submitting your site to a do follow directory
can help you to increase the page rank. Your can easily identify laces
to submit by conducting a simple search for “blog directories” on
Google.
8. Blog comments are the most common method to increase the back
links. This is a very major advantage that you get when you comment on
other blogs. Make sure that majority of blogs on which you comment are
DoFollow blogs although also use other popular blogs that may be
no-follow.
9. Forums get very good search ranking by Search Engines due to fresh
new content. Create forum profiles on high traffic do follow forums
with anchor text link to your website in your forum signatures.
Participating in forums from a similar niche can further improve your
site’s rank on search engines.
10. Social Bookmarking sites like Twitter, Facebook , Orkut,
Delicious, Mixx, Reddit, Digg, Stumble upon, LinkedIn etc are with tons
of traffic and huge popularity. When you bookmark your articles you will
automatically get a link back to the article or your blog in addition
to any direct exposure.
11. Update your pages regularly, Google will crawl your web site more
often give it more weight. This can further improve the opportunity to
introduce your content more frequently in Google. Your can install a
tool to create and submit an XML sitemap automatically to Google, Bing,
Yahoo, Ask.com, etc which will lead to better indexing of your website
pages or blog posts.
12. Start building your readership and subscriber base. You can allow
readers to subscribe to your content via RSS feeds or you can keep them
informed through online services such as Google’s feedburner or by
setting up groups on Twitter or Facebook. It may take a while to build
significant readership however your readership will increase
automatically as you write quality content.
You have probably come across most of these SEO tips before but may
not have really acted on them. Addressing these SEO tips meticulously
can help you to get more relevant traffic to your website and increase
your website ranking.
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