Blogging – 6 Ways To Avoid Failure

Blogging has revolutionised the way information is shared on the Internet. It is one of the most effective ways to promote content and your brand on the Internet. However, in spite of its benefits only a small percentage of blogs end up succeeding and achieving their objective. Here are 6 basic principles to follow in order avoid failure, whether you blog for business or for personal reasons.

1.     Keep Your Goals in Sight at All Times

People blog for different reasons. Some blog to improve their authority and reputation. Some blog for SEO reasons. While others blog to generate leads. Blogging aimlessly or loosing sight of your ultimate goals can hinder your chance of success. It is very important to keep sight of your goals at all times. Every content you create or the method you use to promote your blog, should all be done with your goals in mind and take you one step closer to it.

2.   Focus on Your Blog Post Titles

The title of your blog posts plays a key role its popularity and success. A compelling blog post title encourages potential readers to read further.  You can write great content but it can go largely unnoticed if the title is not compelling enough. It is equally important to use keywords in your title as it improves your chances for ranking on search engine results.

3. Maintain Momentum

Posting frequently is probably the most important factor for the success of a blog. There are many benefits of posting frequently. It helps to improve and maintain your search engine ranking. It also allows you to meet the needs of users who subscribe to your RSS feed. It helps promote loyalty. Blog content is often syndicated across various social media sites. Posting regularly ensures your social profiles remain fresh which can in-turn boost your social influence over time.

4. Leverage Your Content

There are a number of steps you can take to make the most of your content. Take steps to drive traffic to your blog. Promote your content on multiple channels. You can take advantage of tools to syndicate your blog content automatically on a number of social networks and content based websites. There are also many ways to re-use your blog content for maximum reach and impact e.g. eBooks, podcasts or webinars. Blogs work best when they are integrated with other content marketing activities such as RSS feeds, newsletters, social media, eBooks and more.

5.  Include Media in Every Blog Post

Including media such as images, videos or graphs is a simple yet effective technique. It makes your content more readable and appealing and improves the overall quality of your content. Many blogs have reported significant increases in traffic by including images in posts. Blog posts that contain images or other media are also more likely to be shared on social media.

6. Collaborate With Others

Blogs are all about collaboration. Collaborating with others improves your chances of success. Collaboration can be at many levels. You can invite others to write guest posts on your blog and you can write guest posts on other blogs in your niche. Leaving quality comments on other blogs is another great way to get noticed by readers as well as other bloggers. Linking to other external blogs, networking with other bloggers on social media are other ways to build connections with other bloggers.