If you want to give up your day job and switch to blogging full-time, here are 8 reasons why you should reconsider.
The blogosphere is full of make money online blog
posts. In fact we have published a few on this blog too. Some of these
posts may even give the impression that online success can be achieved
overnight. However, those who have started from scratch and have
established profitable blogs advice on not quitting your job to work
online full time, at least not immediately.
It took me two years of part-time blogging before I could generate
meaningful income. It was only after two years of hard work, could I
even begin to consider giving up my job to focus on my blog full-time.
Given below are eight compelling reasons why you should not give up your full time job to switch to full time blogging.
1. A Successful Blog Takes Longer than you think
With the rise in competition, it has become increasingly difficult to succeed in blogging quickly.
Although some blogs have become successful in relatively short periods
of time, competition has increased manifold. Those who succeed have done
so through years of hard work and 10 hour working days. Most successful
full time bloggers I know started blogging part time while holding full
time jobs. It was only couple of years of effort and dedication, were
they able to earn a decent income.
2. Discipline and Hard Work
There are many ways to make money from your website or
blog. However it requires years or hard work and discipline in order to
succeed. You need to be consistent with all aspects of blogging
including writing posts, SEO and more require consistent effort in order
to achieve results. Moreover building your network on social media is
vital and needs constant involvement. Not publishing any content or
being inactive on social media one week or and putting in twice the work
the next, will not produce expected results..
3. Multi-disciplinary Skills and Steep Learning Curve
There is a steep learning curve in blogging. Running your own blog
requires developing expertise and honing your skills in multiple areas.
Knowledge of your subject matter so you can write new content is not
sufficient. You are unlikely to be in a position to hire someone or
outsource your tasks to start with. You will need to familiarise
yourself and then grow your skills in design, SEO, Internet marketing,
social media and more.
You will have to try out new techniques and methods to see what works
best for you. I was lucky as I had strong design, programming and
overall technical skills. However there were many areas I had to learn
and teach myself. It was only after my first year of blogging did I get a
clear understanding of the process that worked best for me and had the
potential to deliver the results I was expecting.
4. Lack of Stability
Unlike your standard job, income from blogging is not consistent or
stable. One of your articles may go viral one week earning you decent
revenue. This may be followed with 2 or 3 weeks of dull activity and low
revenue. The spikes in revenue are likely to be prevalent and continue
well into your first few years of blogging. This may have big impact
till your earnings have surpassed your minimum threshold. If you are
considering switching t full time blogging, it may be better to do so
after stable earnings over a period of time.
5. Uncertainty of Search Engine ranking
Blogs rely on a number of sources for traffic, including search
engines. Search engine ranking will not only take time to build but is
also based on factors beyond your control. There is no fixed time scale
or technique for achieving this. You constantly measure your blog’s growth
and identify what works best for you. How much time it takes for one
site to rank favourably may be completely different to the time it takes
you.
On the other hand search engines update their algorithms from time to
time. The infamous Google panda update in mid 2011 saw a significant fall in search engine ranking
of many websites, even the established ones. The dynamic nature of
search engines and the risks associated with ranking updates can have a
huge impact on your blog. The volatility and uncertainty of search
engines need to be considered before you switch to full-time
6. Personal Responsibilities
Whether or rather when should you give up your job and take up
blogging full time depends on your personal circumstances and
responsibilities. If you are young and don’t have many financial
responsibilities or personal commitments, it is easier to consider
switching to full time blogging as soon your site starts making below
half of your current income. On the other hand if you are older and have
personal commitment such as family and kids, it may not be wise to
consider leaving your job and switching to full time blogging till you
are able to demonstrate consistent income greater than your current
income. Although this may seem obviuos, it is by far one the biggest
concerns for considering blogging as a full time career option.
7. Risk of Burnout
Bloggers in particular suffer from a high risk of burnout. The long
hours and hard work required to set up and maintain a blog can easily
lead to burn outs. The actual impact of burn out differs from situation
to situation however it is bound t o have a negative impact on your
blogging efforts. It is also easy to get demotivated due to lack of
achievements or results especially in the short term.
8. Lack of Initial Revenue Streams
Successful blogs rely on multiple advertising networks
and revenue streams for their income, not just on Adsense. A
significant share of income on leading high income blogs come from other
sources such as direct banner advertisements, email advertising, sale
of e-books, affiliate products, membership programmes, etc. How many of
these income streams are only feasible for blogs that receive at least
30k to 50 k unique views. For new blogs, any income through blogging is
generated mainly through AD click on programmes such as Adsense or
affiliate products. However as traffic will low in your first year or
two, these streams are not likely to generate significant income at
least to start with. If you are working part-time on your blog this may
not be a big issue however if you are a full time blogger, waiting 2
years may not be the best option.
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