In the race of becoming the world’s best products, different
businesses and companies are relying on advertisers and marketing firms
to create gimmicks and stints that could really engage and persuade
customers into purchasing. Aside from creative ads seen on TV and in
some newspapers or magazines, another tool best used to attract people
is by means of huge billboards seen on the streets. And if you think
that it would be just another display of texts and photos with nothing
special, then you may be missing something. After all, what these groups
are aiming for is to attract attention and convince them into buying.
Anyway, here are the top 10 most impressive Billboard advertisements
seen around the world!
10. Quitplan Services
Advertising group Clarity Coverdale Fury has thought of a concept
that does not need too much words in making a person understand that
Quitplan Services helps people to overcome their addiction and bad
habits such as smoking. In fact, the pole used in the said billboard is a
large, and is located at 35W north of Twin Cities in Minnesota.
9. Mars
It cannot be denied that Mars is one of the tastiest chocolate bars
you could ever taste across the planet, and even beyond maybe. In this
particular billboard, you can just imagine how this tasty treat,
especially when chilled, becomes too hard to resist, that even your
tongue sticks to it… even if you go away from it!
8. Adidas
This particular ad seen in Germany, posted for the FIFA Cup 2006, is
very controversial not only because it shows Oliver Kahn is making a
save, but because the huge and amazing billboard is actually breaking
the law as it is not allowed to post such huge ad, even fastened on a
bridge!
7. Cadburry
Cadburry is known to be one of the best tasting chocolate bars in the
world, but tasty as a billboard ad? Yes, this billboard actually shows
life-size mannequins eating and tearing the chocolate bar, little by
little.
6. Miele
Just how strong is their vacuum cleaner? Miele answers this question
by having Miami Ad School post a billboard of a flat vacuum head
pointing to the sky, which actually sucks a hot air balloon. This ad
really sucks the attention of so many people.
5. Tylenol
Johnson & Johnson has clearly sent the message to spectators how a
headache really hurts, even with a wreck ball stuck on the man’s
forehead. The particular Tylenol ad has attracted a lot of people along
Dundas Square in Toronto, Canada.
4. Formula Toothpaste
When you are looking for toothpaste that can provide you REALLY
strong teeth, then this billboard of Formula Toothpaste in Indonesia
would really convince you into buying.
3. McDonald’s Sundial Billboard
Back in 2009, there is one certain McDonald’s Billboard, created by
the Leo Burnett ad agency that gets the attention of most people in
Chicago along the corners of Clark and Addison Street. What’s the hitch?
If you observe the ad between 6am to 11am, you can see it point at
products from coffee to a burger, and 12noon lets you see the “M”.
2. Cingular
This ad located outside the Marriott Marquis in Times Square shows
how dropped calls are really DROPPED! Cingular has done advertising to
the next level by involving the billboard very close to the people. Too
close actually…
1. Heineken
This has to be one of the best concepts yet, crossing both the 2D and
3D border of guerilla billboard advertising. Since 2D display no longer
attracts the masses, adding a bit of effect, such as you see in this
one where a hand actually plans to get the beer, will really attract
your attention!
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